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Brides on Broadway Business Partners

Bride’s on Broadway Business partner letter

We all know of Lake Orion as the community where “living is a vacation”, but when you stop to consider the dynamic mix of businesses in our village and surrounding area, we are also a natural destination for all things connected to the wedding celebration.

On March 24th from 10 am – 4 pm The Event Place, by Something Fabulous and the Lake Orion DDA are putting together a bridal targeted event showcasing all of the goods and services available in Lake Orion for the newly engaged and those just about to say “I do”.

OBJECTIVE

The objective of this event is to establish Lake Orion as a destination that embraces a relaxed, enjoyable and authentic wedding planning experience. Brides on Broadway will highlight the high quality products and services available here. As a celebration destination, we will attract attendees from outside of our immediate area as the place where wedding planning is as close to a vacation as you can get in Southeast Michigan.

Key Event Components:

Passport Stroll – Focus on goods and services. Passports will drive traffic to participating DDA Business partners (this is you) who will be signing the passports throughout the day. 10 am – 4 pm

Progressive Sips and Nibbles – Focus on food, hospitality, the variety of restaurants and dynamic mix of celebration spaces available in Downtown Lake Orion.

11:30 am – 1 pm

Expert Programming – Focus on sharing expertise. This programming adds value to the attendees experience by providing inspiration and education. 20 minute sessions at specific locations from 10:30 am – 11:30 am and 1 pm – 3 pm

Sweet Endings – Focus on sweet treats. At the end of the event, attendees enjoy dessert samples and turn in their passports to get their tickets to participate in the Silent Auction. 3 – 4 pm

The Silent Auction Focus on the value of our downtown shops. In lieu of the things we ask you to do for Babes on Broadway ($25 participation fee, paying for 250 “free” trinkets and $25 value gift) we are asking you to donate one substantial, celebration-worthy prize equal in value to what you would invest for Babes on Broadway. These items will be auctioned off at the end of the event. We’ll draw from the tickets attendees earn from the Passport Stroll, Expert Programming and Progressive Sips and Nibbles. 4 pm

The Magazine – Focus on experience. This 32 page color glossy print piece will bring it all together and linger long after the event closes. Advertising and content opportunities are available.   A 30% discount will be given to DDA Business partners who offer Expert Programming, host Progressive Sips N’ Nibbles or participate in the Sweet Endings.

All DDA Business Partners are invited to submit items for inclusion in the product collage pages of the magazine. Thanks to Scot Orser of Orser Studios, shooting will take place Feb 9, 12 & 13. The collages are titled

  • Little Treasures (kids & pets)
  • For Them (parents)
  • #homegoals (creating a home together)
  • Wedding Trends (A mix of popular items i.e. flowers, colors, jewelry)
  • For Him (groom & men)
  • For Her (bride & ladies)

The DDA will have final decision on product selected. Please email us ideas for products from your shop that can be used in the collages listed above.

More information will be available at the January 30th meeting upstairs at Lockhart’s BBQ, 7 pm.

Although this event is open to any DDA business interested in participating; special care should be given to our objective.

Once engaged a couple becomes a target market and we wish to be the “safe place” for their plans to expand. In the short term, we hope they will plan their wedding in our community, but long term, we know as their family expands we can assist with other celebrations. Our ultimate goal is to show them that Lake Orion is not only a Wedding destination, but a Celebration destination they’ll want to continue visiting for years to come.

Whether you’re in the magazine, on the Passport or are one of our Expert Presenters, we hope you’ll join us to showcase all Lake Orion has to celebrate!